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WORK EXPERIENCE
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Omneon, Inc., Sunnyvale, California
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August 2, 2008 - present
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Internet Marketing Manager
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- Manage all aspects of the corporate website, including its transition onto a new content management system.
- Standardize Omneon's web presence
- Host weekly Field Training webinars
- Manage the placement of new collateral on website, from global sources
- Expand and update new web properties for campaigns and special events
- Investigate and recommend implementation of new web technologies
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Ontario Nurses' Association, Toronto, Ontario, Canada
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October 22, 2002 - July 15, 2008
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Communication Officer, New Media
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- Develop and continually enhance information architecture of large content-rich website with thousands pages including over 500 collective agreements
- Advise Board of Directors on web strategies and provide web site analysis reports outlining successes and challenges with web presence
- Provide long-range and mid-range strategic planning and forecasting of web needs to establish priorities and resource allocation requirements
- Manage all content for website including frequent changes, updates and edits from a variety of input sources
- Initiated and designed the secured member section for users
- Develop training materials and deliver training to staff in different parts of the organization responsible for maintaining various parts of the website. Provide on-going support and supervision
- Collaborate with content owners across the organization to define and plan programs, launches and improvements across all web properties
- Led two successful complete redesigns of website from start-to-finish as Project Manager including the implementation of enterprise content management systems (Smarty and Drupal) along with the selection and project management of external consultants / service providers
- Designed, launched and promote e-mail newsletter for users
- Sit as member of Information Management Steering Committee
- Improvised on-the-fly web solutions and information management during emergency situations
- Designed and launched a secondary website, with two months lead time as a key part of a multi-million dollar publicity campaign across Ontario
- Increased site traffic for website over 300% within three years
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dSignIT, Mississauga, Ontario Canada
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January 1998 - 12/2006
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Sole Proprietorship
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Some projects included: - Managed content for WedNet.com, wrote monthly e-newsletter, sold ad space and served as part of three-person development team to implement complete site overhaul and re-launch - nine-year relationship
- Wrote all copy for re-designed Enbridge Gas website www.cg.enbridge.com as a subcontractor for Bratch Innovation (Toronto)
- Proposal Coordinator and Technical Writer for ERG Transit (Toronto)
- Document Editor and Desktop Publisher for Imperial Oil (Toronto)
- Contributed feature articles to AccountantsWorld.com, as a subcontractor of ContentWorks (Seattle, Washington)
- Wrote feature articles to the following magazines: Alliant Food & Service Ideas (Chicago), Equipment Solutions (Chicago), Foodservice Equipment & Supplies (former employer, Chicago), Hotelier (Toronto), SN-Supermarket News (New York), U.S. Distribution Journal (New York)
- Developed and launched website for Mississauga Parents of Multiple Births Association www.mpomba.com -seven-year relationship
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Seneca College, Toronto, Ontario Canada
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10/2000 - 5/2002
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Instructor- Webmaster Training, Cont. Education
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Instructed weekend webmaster class on HTML editors and WYSIWYG web development tools (i.e. Dreamweaver and FrontPage) and also created lesson plans, demonstrations and exercises. Part-time position.
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Cahners Publishing, Des Plaines, Illinois (Chicago)
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8/1996 - 1/1998
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Staff Editor
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Foodservice Equipment & Supplies (monthly magazine) & Foodservice Equipment & Supplies International (quarterly magazine) - Contributed feature stories, news articles and product write-ups on a monthly basis
- Assigned stories and oversaw the work of freelancers
- Represented the magazines at industry trade shows throughout North America
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Chilton Publishing, Carol Stream, Illinois (Chicago)
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8/1994 - 8/1996
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Production Editor/Editorial Assistant
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New Steel (monthly magazine) - performed all primary desktop publishing functions using Adobe PageMaker
- developed, wrote and laid out monthly product section, presenting technical information in a readable format
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